LINCOLN Using Luxury Hotels as Inspiration
Next time you go into Sioux Falls Ford, you might be handed a free dinner, or offered a back rub. LINCOLN is taking advice from the resort and Five-Star restaurant dining industry. The auto maker is looking closely at the hospitality industry while redoing their dealership.
Customers will be referred to as "clientele" or "guests" for a more personal connection. Local and national newspapers or magazines will be available, possibly even food and complimentary massages…


